Brand Showcase and Global Reveal

Led the design, approval, and execution of Maserati’s presence at The Quail, A Motorsports Gathering, the most prestigious event of Monterey Car Week. Oversaw the concept and build of the brand’s bespoke booth, ensuring it reflected Maserati’s heritage of Italian luxury and performance while serving as a dynamic space for VIPs, media, and enthusiasts.

Additionally, managed the seamless execution of the global press conference unveiling the Maserati GT2 Stradale, working cross-functionally with global leadership, PR teams, and production crews to deliver a flawless debut. Coordinated every detail, from contract negotiations to staging, staffing and branding and media access, ensuring maximum impact and brand visibility at this high-profile event.

5,000 Attendees - 270 Media and Influencers - 10.5B Earned Media Impressions

2.6K Articles Published - 1.2M Social Engagement - 20.7M Social Impressions