Immersive Luxury Experience & Private Preview

Led the execution of House of Maserati during Monterey Car Week, a three-day luxury brand experience that became a standout moment for the brand. This exclusive activation featured private previews of the ultra-rare Maserati MCXtrema, offering VIP guests and media an intimate first look at the limited-production track car in a meticulously designed setting. To elevate the reveal, we designed and constructed a bespoke preview box, built under an accelerated timeline to create a dramatic and immersive unveiling.

The event also included Italian hospitality, live entertainment, and daily test drives, allowing guests to experience Maserati’s latest lineup firsthand, reinforcing the brand’s performance heritage. The experience culminated in an elegant evening media reception, fostering key press engagement in a sophisticated atmosphere. Managed all elements of planning, design, and execution to deliver an unforgettable House of Maserati that seamlessly blended exclusivity, innovation, and Italian luxury.

571 Attendees - 80 Test Drives - 50+ Media and Influencers - 7.5B Earned Media Impressions

153 Articles Published - 1M Social Engagement - 14M Social Impressions