Global Debut of the Maserati MCXtrema

Orchestrated Maserati at The Quail 2023, a landmark moment featuring the world premiere of the Maserati MCXtrema, the first public reveal of the brand’s most extreme track-only hypercar. As the most prestigious event of Monterey Car Week, The Quail provided an elite stage for this highly anticipated launch, attracting top-tier media, industry leaders, and luxury automotive enthusiasts.

The unveiling was anchored by a global press conference, where Maserati executives introduced the MCXtrema to the world, followed by a full day of one-on-one media interviews conducted directly on the stand. Every detail—from the reveal sequence to media coordination and guest experience—was meticulously crafted to maximize brand impact and solidify Maserati’s reputation for performance and innovation.

Oversaw booth design, approvals, and logistics, ensuring a visually striking and immersive brand presence. The event generated widespread global coverage, making the MCXtrema debut one of the most talked-about moments of the week.

5,000 Attendees - 80+ Media and Influencers - 7.5B Earned Media Impressions

153 Articles Published - 1M Social Engagement - 14M Social Impressions