Private Lifestream of Global Reveal

Key role in planning and execution of MMXX: The Global Launch of the Maserati MC20, a groundbreaking event that introduced Maserati’s next-generation supercar to the world. The reveal was live streamed from Maserati HQ in Modena, at an exclusive event at the Classic Car Club in New York, bringing the same excitement stateside.

The event required meticulious attention to event logistics, safety protocols, and vehicle security. The management of the MC20’s arrival from Italy and the presentation were executed flawlessly under high-security conditions. Given the constraints of the global pandemic, planning was especially complex and detail-driven, requiring adapability and precision at every stage. The event was widely praised, successfully delivering Maserati’s bold new vision to the U.S. audience while maintaining a seamless experience for media guests.

30 Media Attendees - $20M Earned Media Value