Exclusive VIP Track Experience

Designed and executed a once-in-a-lifetime, ultra-exclusive track experience at WeatherTech Raceway Laguna Seca, where a VIP became the first to drive their Maserati MCXtrema on a U.S. circuit. Managed every detail of this bespoke activation, from securing and branding two private garage bays to curating premium hospitality, ensuring an unparalleled luxury experience.

Coordinated logistics, track operations, and technical support to deliver a seamless and exhilarating debut for the MCXtrema. This invitation-only event reinforced Maserati’s commitment to elite clientele, blending high-performance engineering with personalized, white-glove service at one of the most iconic racetracks in the world.

20 Media Attendees - 1 VIP Test Drive - 10.5B Earned Media Impressions

2.6K Articles Published - 1.2M Social Engagement - 20.7M Social Impressions