Re-energizing the Dealer Network

Designed and executed a three-day Maserati Dealer Summit, providing an exclusive first look at the highly anticipated Maserati Grecale to key dealership partners. This immersive event combined product education, dynamic driving experiences, and luxury hospitality to strengthen dealer engagement and brand advocacy.

The summit featured a welcome dinner, setting the stage for an elevated brand experience, followed by a track day, where dealers experienced Maserati’s performance DNA firsthand. A strategic dealer meeting provided insights into the Grecale’s positioning and future brand direction, culminating in a farewell reception, ensuring a lasting impression. Managed all aspects of planning, venue coordination, and executive presentations, delivering a seamless and impactful event that energized Maserati’s dealer network.

127 Dealer Network Attendees