A Luxury Immersive Brand Experience

Curated and executed House of Maserati, a three-day, high-touch experiential event designed to immerse VIP guests, media, and influencers in the world of Maserati. This bespoke activation blended Italian craftsmanship, innovation, and lifestyle, creating a multi-sensory journey through the brand’s heritage and future.

From intimate test-drive experiences featuring Maserati’s latest models to private chef-driven dining, design showcases, and discussions with brand executives, every detail was meticulously orchestrated to elevate brand perception and deepen emotional connections.

The experience extended into the evenings with carefully curated hospitality moments, including an exclusive media dinner for 30 top-tier journalists and influencers, fostering deep brand engagement. Another evening featured an intimate VIP dinner, hosted for a distinguished guest alongside Maserati executives, creating a truly bespoke and personal brand experience. Managed all aspects of the event, delivering a prestigious, unforgettable moment for Maserati’s most valued guests.

700+ Attendees - 192 Test Drives - 270 Media and Influencers - 10.5B Earned Media Impressions

2.6K Articles Published - 1.2M Social Engagement - 20.7M Social Impressions