Luxury Lifestyle Experience

Conceptualized and executed a series of exclusive Maserati GT Celebration events in Bel Air, Miami, and Newport Beach, designed to immerse VIP guests, media, and influencers in the essence of Maserati’s grand touring legacy. These high-touch experiences blended luxury hospitality, bespoke test drives, and curated lifestyle elements, reinforcing Maserati’s position at the intersection of performance and sophistication.

Each location offered a distinct yet cohesive brand experience, featuring stunning venues, private test drives of Maserati’s latest GT models, and elevated hospitality, ensuring seamless engagement with key audiences. Managed end-to-end execution, from venue selection and design to guest curation and logistics, delivering an unforgettable, brand-defining moment in three of the most prestigious markets.

423 Attendees - 265 Test Drives - 35 Media and Influencers - 2.2B Earned Media Impressions