Driving Everyday Luxury & Brand Awareness

Developed and managed a strategic influencer marketing program designed to seamlessly integrate Maserati into the lives of tastemakers, driving brand awareness and showroom traction across the U.S. By placing vehicles in the hands of influential creators, celebrities, and industry leaders, the program showcased everyday luxury, high-performance living and the brands latest models in an authentic, aspirational ways.

Participants used Maserati vehicles for daily experiences and high-profile events like the Oscars and NYFW, creating engaging content that resonated with their audiences. The program amplified the use of the fleet vehicles and the presence across social and digital platforms, reinforcing the brand’s relevance in the luxury automotive space.

Oversaw partnership strategy, content amplification, and performance tracking, ensuring seamless execution that drove both cultural impact and measurable results.

127 Influencers Engaged - 380M+ Total Reach - 590 Total Social Posts Generated

83M+ Total Impressions - 47.7% Engagement Rate - $1,658,652 Total Earned Media Value